Branding / Collateral / Website
BACKGROUND
Elisa, a powerhouse tech entrepreneur, investor, board director and community builder, needed a personal brand that matched the weight of her accomplishments.
BRAND ASPIRATION
Elisa wanted her brand to be modern, vibrant, and professional to match her big presence and outgoing personality. Since this was for her personal brand, she had the freedom to be bold with her color palette while maintaining a professional vibe.
AUDIENCE
Investors, senior executive leadership at family-owned foundations for board positions, clean energy industry.
CHALLENGES
Making her brand cohesive and harmonious to Chloe Capital, the investment firm where she is a managing partner. Creating a visual that combined strength and gravitas with a feminine streak.
