Rebrand / Collateral
BACKGROUND
For the past 15+ years, Danielle Gerritsen has been a well-known wedding + portrait photographer based in Ithaca, NY.
BRAND ASPIRATION
Danielle yearned for a new brand that reflected her professional and artistic talent of capturing special moments for her clients.
CHALLENGES
Curating a brand that compliments her photography style.
AUDIENCE
Newly engaged couples between the ages of 25-40 who appreciate the art of photography and are seeking an experienced photographer for their special day.
Moms who are either pregnant or have young children and want to capture this precious time in parenthood.
