Branding / Collateral / Website
BACKGROUND
Holly Segur, an executive leader with 30 years of experience, needed a new brand for her new leadership coaching practice.
BRAND ASPIRATION
Holly has found throughout her career that tapping into her intuition has set her apart. She needed a brand that felt old-world because of her spiritual foundations, yet needed it to be bold and professional to attract her target audience.
TARGET AUDIENCE
• Men + Women executives, primarily c-suite level
• These executives have it all, and yet know something is missing. They're overwhelmed and have exhausted all efforts to steer their company in the right direction.
CHALLENGES
Creating a brand that didn't feel too mystic and/or skewed towards "life coach."
