Branding / Collateral / Website
![](https://cdn.myportfolio.com/9dd8ba80-54b2-4cae-b5ac-7e74a80f0abf/523a4afa-bc24-488f-b3b7-76ad679936bc_rw_1920.jpeg?h=b06bd284010d8ba7382cb32fb35c2012)
BACKGROUND
Holly Segur, an executive leader with 30 years of experience, needed a new brand for her new leadership coaching practice.
BRAND ASPIRATION
Holly has found throughout her career that tapping into her intuition has set her apart. She needed a brand that felt old-world because of her spiritual foundations, yet needed it to be bold and professional to attract her target audience.
TARGET AUDIENCE
• Men + Women executives, primarily c-suite level
• These executives have it all, and yet know something is missing. They're overwhelmed and have exhausted all efforts to steer their company in the right direction.
CHALLENGES
Creating a brand that didn't feel too mystic and/or skewed towards "life coach."
![](https://cdn.myportfolio.com/9dd8ba80-54b2-4cae-b5ac-7e74a80f0abf/857920b6-4bc8-4b90-96a2-e1535f142e89_rw_1920.jpeg?h=49e0d6b8bb0eb0a6c42038ece318d20a)