Rebrand / Collateral / Website
BACKGROUND
Previously known as Miel Beauty Bar. Ashley, a former employee, purchased the business in 2017.
BRAND ASPIRATION
Ashley wanted to put her own unique spin on the brand and give it a fresh, modern look.
CHALLENGES
Creating a brand that would still sit well with the current client base and not skew too young.
TARGET AUDIENCE
Women between the ages of 30-65 who are committed to self care + beauty regimens.
