Business Coaching / Naming / Branding / Collateral / E-Commerce Website
BACKGROUND
Charisse, a beauty professional with 15 years in the industry, is a medical esthetician and licensed esthetic educator with a background as a professional makeup artist and beauty business owner.
BRAND ASPIRATION
With her new business, Awaken Esthetic, she wanted to nurture and support esthetic professionals in their career development by providing education and esthetic supplies. She wanted her brand to be fresh, authentic, and nurturing to reflect her values of alignment, integrity, and growth.
AUDIENCE
Emerging esthetic professionals, including recent graduates and early-career estheticians
Small beauty business owners
CHALLENGES
Defining her business objectives, audience, and brand proposition. Launching an e-commerce website from scratch.
